The video game industry is a cutthroat business. New games are released every week, and players have so many options that it’s difficult for any title to remain relevant for very long. Video game companies need to find new ways to promote their products to stand out from the competition. One of the most effective ways of doing this is by launching partnerships with other well-known brands. There have been more video game crossover announcements in recent months. A video game crossover refers to two or more fictional characters from different franchises appearing together in a single title. The developers need to get permission from all the relevant rights holders to pull this off. Video game crossovers are exciting because they involve multiple parties with different goals and motivations. Creators want to make a good product, but they need to work with other parties to make it happen. This means that crossovers are often more interesting than if a single team was in charge of the entire thing. This is particularly true with game crossovers because companies have different goals for tying their brands together. One of the most intriguing crossover announcements in 2019 is Activision Blizzard’s partnership with Nickelodeon. Together, the two companies are developing a new video game called TMNT: Mutants in Manhattan. Activision Blizzard’s partnership with Marvel Games is among most critical crossover announcements. The two companies collaborate on a series of video games that will feature characters and storylines from both franchises. Another Activision Blizzard’s partnership is with Warcraft is a new online multiplayer game. This title, called World of Warcraft: Arena, is scheduled to release later in 2019. Activision Blizzard’s upcoming games are some of the most exciting crossover announcements that are in the industry. Their partnerships with Nickelodeon, Marvel, and Warcraft give their products a lot of potentials. These titles stand a good chance of becoming the next big thing. Source: https://investor.activision.com/news-releases/news-release-details/activision-blizzard-commits-expanded-workplace-initiatives
