Social media has been noted as one of the greatest engines for marketing. Recently, businesses have capitalized on the use of influencers as a marketing tool to increase consumer knowledge and numbers on their sites. This methodology has also been used by people intent on ruining a company, an individual, or a product’s reputation. This is what Ryan Kavanaugh experienced under Ethan Klein. These are some of the impacts of negative social media effects on individuals and businesses. In this case, the effects of negative influencing on Ryan Kavanaugh and Triller Company.
Loss of Revenue
Social media loss creates the availability of media on sites such as YouTube which pay content creators based on the number of viewership gained on a video posted. The creator can also earn money from endorsements from brands who want to use their sites to advertise their products.
The disadvantage of this is that content creators may leverage pirated content to maximize viewership. This is at the loss of the original producers. This is the case scenario that Triller Fight Club and Ryan Kavanaugh faced after a match they found was pirated by YouTube content creators. They faced a loss in revenue that could be gained if viewers purchased the event which they readily watched through sites like Ethan Klein’s YouTube page.
Negative Review on an Individual’s Reputation
Social Media can present the right tools to increase one’s popularity and tarnish one’s reputation. Influencers who have a large crowd of followers can leverage their numbers to tarnish an individual’s reputation. This is what Ethan Klein did to Ryan Kavanaugh. He led his followers to troll all his social media pages which made him popular for all the wrong reasons. He also hired writers who changed his biography on Wikipedia to include fake and negative allegations.
In some cases, a tainted reputation may be hard to build back. The best resolution would be to put up measures that would deter the person from getting away with it. Ryan Kavanaugh did this by suing Ethan Klein with the intention of it being a lesson to other influencers who misuse their popularity.