Jose Eshkenazi Smeke is an advertising expert who specializes in sports marketing. If you’re watching a game or otherwise engaging with sports, when you see advertising it’s because someone like him put it together. He lives in Mexico City and works for Soccer Media Solutions y MBL World.
Like most other industries, the world of advertising has faced many challenges because of COVID-19, Jose Eshkenazi Smeke recently said. It’s difficult to market products and services when games are cancelled or moved.
— Jose Eshkenazi Smeke (@JEshkenaziSmeke) December 14, 2020
Limited stadium capacity is another challenge. One thing sports marketing has going for it, though, is that many fans are incredibly dedicated to their teams. They’re still engaged even amid a global pandemic.
His main strategy has been to advertise products online, whether that’s on social media websites, using chatbots or creating interactive ads. Advertising in this way has been normal for a long time, Jose Eshkenazi Smeke said, but it’s now more prevalent than ever. He sees this strategy continuing to grow even after the pandemic is over. He said advertising in stadiums will continue, but it’s not as effective now since far fewer people see it. See This Article.