In the wake of the Covid-19 pandemic, numerous businesses that largely depended on on-site operations like casinos, have had to look for other ways to continue operations. This came as governments across the world initiated stay at home orders to mitigate the spread of the virus. For gaming operators, going virtual was the best way to continue operations.
LocationSmart, the world-leading cloud location services provider, has been fundamental to the success of casinos and other gaming operators launching virtual operations.
This company offers an innovative Location-As-A-Service (LAAS) platform that allows for geolocation and data collection and management. Here is how LocationSmart is supporting gaming operators to transition to virtual operations.
Enabling compliance management
When casinos run their operations on-site, the only regulations that they had to comply with were those governing their location. This has changed a lot after they launched virtual operations.
Now, there is also the regulations covering online gaming where the clients are located that they have to comply with. Through LocationSmart’s geolocation services, gaming operators know where each visitor to their website or app is located.
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Using the location information, they can determine which online gaming laws and regulations apply to each client. Thanks to compliance management, the gaming operators have been able to thrive without any issues with the various governments.
Supporting content management
Customers from different regions have different game preferences, and for casinos to prosper, they had to serve the clients the content they needed with any hassle.
LocationSmart’s geolocation plus data collection and management services allowed the gaming operators to know what content is likely to interest each client. This was based on the client’s location, among other factors, and thanks to this outstanding content management, gaming operators can provide a smoother gaming experience.
Allowing for identity verification
Today, cybersecurity is a priority for any business launching online. LocationSmart’s LAAS platform has allowed gaming operators to conduct identity verification for their clients.
This utilizes IP, GPS, browser, or app location together with data analysis. The identity verification capability has significantly boosted customers’ trust for online gaming, and they have engaged in it more comfortably.
About LocationSmart
This top-notch cloud-based location services provider enables its clients to build context-aware applications for their consumers and enterprise use.
The company was founded in 1995 and has its headquarters in San Diego. Some of LoactionSmart’s top clients are multinational corporations and Fortune 500 companies. Other applications of its technology include transportation, proximity marketing, transaction verification, and roadside services.
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