LocationSmart has spent more than a couple of decades working with businesses to get to them data on end-users, whether they be customers or partners, to create better services. For companies operating in the US, Canada, and around the world, LocationSmart has been a source of geolocaiton data, IP intelligence, asset protection, payload tracking, transaction verification, and Machine-to-Machine asset management. It’s grown to be the #1 location-as-a-service company in operation today, and they’ve remained so without sacrificing the privacy of data travelling through their clients.
LocationSmart was founded in 1995, first known as TechnoCom, then renamed in 2012. From their headquarters in Carlsbad, California, LocationSmart assess end-user connectivity to provide data on their physical location to businesses controlling any given network to fulfill their business purposes in real time. These are services demanded by gaming and gambling companies, business in the transportation and logistics industries, financial services, and first responders.
A business can learn more about how customers and partners connect to them through LocationSmart. Whether those end-users connect through mobile devices or directly connected to a modem, whether an internet signal is coming from Wi-Fi or cell sites. No matter the country or region, having an international reach lets them interact with any ISP to extract mobile data. And with the IP intelligence LocationSmart provides its clients, they can apply that data to meet a variety of operational needs.
Gambling and gaming companies need help from a partner like LocationSmart to make sure their enterprise is compliant with regulations, allowing them t retain their licensing. Since transactions may be subjected to regional boundaries, limiting who can and can’t spend or receive money online, businesses in these industries have to be careful about their level of compliance. In knowing the physical location of users and their connected devices, LocationSmart can determine if an end-user is in a locale where they can legally consent to transactions. Businesses benefit from this by remaining compliant and avoiding fees and costs from having to reverse or cancel monetary transactions.
The privacy protocols deployed by LocationSmart is for both the accuracy of the data collected an its protection from unauthorized users. With nine years of implementation, this methodology has kept unauthorized users out.
With the changing relationships between businesses and end-users, this is important. More customers are willing to consent to location sharing and volunteer other forms of data to a network in order to gain access or receive some privileged promotion through an app. LocationSmart recognizes these changes in business expectations, especially that users expect their data will be kept confidential and be applied in only a limited scope. And in keeping that data secure, LocationSmart helps businesses keep the trust of their customers.
Consent management works in tandem with privacy controls that allow for reviewing location data. A carefully worded consent policy is enforced so that the location data given to networks can be revoked at any time, even retroactively. This gives all parties a high degree of privacy while lowering potential business liabilities. But the greatest benefit is extended to the end-user, as location data is applied to networks so businesses can give them the best experience technology will allow.
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