There was one goal to accomplish when the vision behind Hawkers began to take shape: provide top-notch designer sunglasses at a reasonable price. The ensuing brand recognition gave way to a massive international following. With a successful launch in Spain behind it, the enterprise did admittedly struggle during its next phase. That was when Leopoldo Alejandro Betancourt Lopez came into the picture. With him behind the wheel as president, the company’s back in the black, and the future looks even brighter. Every corner of the fashion world keeps an eye on Hawker
Leopoldo Alejandro Betancourt Lopez sank 50 million euros into the business along with a team of investors. Management became more solidified as new executives were brought in. Lopez presided over an expansion in distribution as the entire European continent, as well as Asia and North America became profitable territory. In the year 2016, Leopoldo Alejandro Betancourt Lopez bolstered contributions into the company by another 20 million. This influx resulted in Lopez becoming the most prominent shareholder, wielding about half of all controlling interests.
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Lopez made it a point not to ever give up or stop trying, even as trying times passed. That philosophy partially explains Hawkers’ growth to include at least 200 employees and properties in over 50 countries throughout Europe, North America, and Asia. Over four and half million pairs of luxury sunglasses have been sold. All that, from an initial investment of $300 by the two men who founded the business, Caleb Garrett and Alex Moreno. Hawkers now does reports revenue of at least $100 million.
Making a Mark Online
Hawkers was among the first of companies seeking to boost their numbers by advertising on Facebook. The ad campaigns they launched on that platform have culminated in more than six million likes. Hawkers commonly uses online distribution channels. They use the web to keep abreast of the pricing of competitors so that it’s less likely they’ll be forced to compromise on quality.
Ambassadors for the Brand
Another popular marketing technique is to find people to represent and promote the brand. College students have been a popular demographic in which to seek representatives to bring Hawkers to campuses all over the world. Often times, these brand ambassadors also boast a significant online following – this is another channel to drive traffic to the brand. Only the most passionate are considered for such positions. Often times, the list of ambassadors includes Fortune 500 companies and top-level celebrities.
Says Leopoldo Alejandro Betancourt Lopez, “Ideas are the result of an ongoing process of creativity and productivity.” He likes to “speak to people and ask their experiences and then rethink, re-ask and go through strategic themes several times.” Educated in the United States, Lopez chairs an asset management fund and has interests in varied investments.