Farmers who specialize in producing and selling carp and pigeons to the masses have dealt with a decline in overall sales during the pandemic. Over half of their exports have not been able to be sold which has put them through some financial difficulties. However, with the help of JD, these farmers have been able to increase their sales in the domestic marketplace during the past few months. By helping these farmers, Jingdong has expanded its product selection and increased its revenues during this span.
In a few main regions of China, the prices of carp and pigeons has declined by a significant margin. These declines have led to lower revenues and some financial losses. Once JD recognized this trend, it immediately offered to help farmers sell their products through their various online channels. A few months ago, JD began selling large amounts of carp and pigeons to consumers by using their website. As well as promoting and marketing the products distributed by farmers, Jingdong has also improved the logistics process as well. JD has agreed to allow agriculture establishments to send them their products, store them in their warehouses and then ship them off to customers who purchase them. With this logistics network, JD.com and the farmers have been able to limit economic losses.
By establishing a more efficient network of logistics and selling more units, Jingdong has ensured that famers throughout the nation make up for lost export sales and keep up with demand for their produce. Today, farmers in China are looking to maximize production of pigeons and carps which will result in more units available to the public. The innovative network of logistics and distribution has convinced farmers that they are able to not only produce more units but also ensure that they attain consistent profitability during the recent pandemic as well.
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