As a marketing strategist and executive, Eduardo Sonoda has provided entrepreneurs with some marketing advice to implement in 2021. Eduardo Sonodo learned about business and marketing from the University of East London. He graduated with a degree in Business Management and later sharpened his marketing skills from London Marketing Academy.
Having completed his marketing and business degree, Mr. Sonodo started his private marketing firm known as Eduardo Sonodo Advisory, which started as a small firm and grew to be a big advisory marketing firm with over 700 employees on board. According to Mr. Sonoda, every entrepreneur needs to have a customer’s mindset when developing and creating a good marketing strategy, plan, and campaign.
Mr Sonodo stated that the marketing implementation process should entail business needs, wants, expectations and challenges. Despite having a perfect marketing plan, if the marketing implementation process is inefficient and ineffective, the business or company will automatically fail to reach the targeted consumer market. The recent global developments and changes witnessed during the COVID-19 pandemic have led to several new marketing trends in 2021.
Due to the measures put across by the governments to curb the COVID-19 pandemic, most businesses and companies have witnessed a significant change in how consumers are spending. Eduardo Sonodo has provided his professional insights on the several factors affecting marketing trends for most businesses and companies. They include both external and internal factors, which can be controlled to a certain extent.
The internal marketing factors include the essential parts of a company, such as production and financial strength. The mentioned internal factors play a key role in responding to any marketing trend. On the other hand, external factors entail factors that are out of a business’s reach or power including, the economic cycle or shape, the demographic status, socio-cultural factors, and competitors.
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