Celebrity marketing seems to be an approach in product promotion that is currently gaining some momentum. There are several companies that have already incorporated celebrity marketing activities, and it is worth highlighting that such companies …
Stemming from a musical family, Alejandro Betancourt Lopez opted to pursue business. He graduated with a degree in Business Administration and Economics from Suffolk University in Boston. From here, Alejandro Betancourt Lopez started leading and …
There was one goal to accomplish when the vision behind Hawkers began to take shape: provide top-notch designer sunglasses at a reasonable price. The ensuing brand recognition gave way to a massive international following. With …