Desiree Perez is the Co-founder and CEO of Roc Nation. The prime entertainment company focuses on athlete and artist management across TV, music, sports, and film. For over 15 years, Desiree Perez traversed the entertainment industry from managing nights’ clubs to operating live entertainment businesses. Perez gained insurmountable experience of generating income and spending it within the industry, enabling her to initiate and supervise touring operations. The visionary leader employed her skills and expertise as the chief operating officer of Roc Nation, focusing on expanding the company’s ventures within the industry globally.
After a decade of serving as the COO, Desiree Perez rose to the position of company’s CEO, a recognition from her business partners and co-founders of Roc Nation. The fervid entrepreneur is accountable for formulating timely strategic plans for the company, managing accounts, upcoming projects, and oversees existing and future business ventures. With the rise of the COVID-19 Pandemic its adverse effects on the industry, business lead Perez has had to innovate effective ways to produce content and back artist managed by the Roc Nation. The enthusiastic enterpriser has devised practical, tactical skills to planning and executing income-generating events.
Desiree Perez is enthusiastic about mentoring and supporting marginalized groups such as women, persons of Latin descent, and black individuals and people of color. Under her leadership, the Roc Nation intends to upscale the Long Island University Roc Nation’s School of Music, Sports, and Entertainment to inspire the younger generation to reach for greatness by nurturing their talents. Perez has also initiated plans to advance the company’s triumph in the entertainment industry. In addition, the hands-on entrepreneur is a champion of equity and equality. Roc Nation advocates for needy ambitious students globally through scholarships leveraging its global influence to voice talent growth and equality. Industrialist Desiree’s adeptness in leadership has led the Roc Nation to its dominance and immense desirable financial growth.