The world changes very quickly. This is particularly true of sports. One day a team is doing very well. The next the team is not doing well at all. For sports marketing experts like Jose Eshkenazi Smeke, it is imperative to be on top of this process and ready to help. He has seen many fads come and go over the course of his work.
In the last year, one particular event has shaped his field. That event is COVID-19. The impact of the epidemic has been far reaching and long lasting on many fields including that of sports marketing.
— Jose Eshkenazi Smeke (@JEshkenaziSmeke) December 31, 2020
Industry Changes
His industry has changed a lot in such a short time. That’s because COVID-19 has made it hard for teams to play. Teams can only play the game if they agree to deal with the restrictions imposed on them by the government. Governments everywhere are doing all they can to protect teams and protect fans.
They are also doing all they can to make the field safe for those who watch the game via other venues such as television. For Jose Eshkenazi Smeke, the pandemic has been hard but it has also opened up opportunities for many teams.
Jose Eshkenazi Smeke’s: Facebook Page.