Retailers have long been looking for ways to improve the customer experience and keep up with the changing trends in the industry. Ombori Grid and HM Partner have teamed up to create a new platform that will do just that. The platform, which is called “Ombori,” will use machine learning and artificial intelligence to personalize the shopping experience for each customer. This will help retailers stay ahead of the competition and provide an unmatched level of service to their customers.
Right now, Ombori is being tested at HM Partner’s flagship store in Helsinki, Finland. The new platform uses cameras and artificial intelligence to keep track of its customers as they shop. This gives it the ability to provide each shopper with a personalized recommendation for any clothing or accessory item that they are looking for. It will also make product suggestions that are tailored to the individual’s unique tastes.
In order to make this possible, Ombori uses a series of cameras and digital screens. It is able to recognize each customer when they enter the store. It remembers their tastes and preferences from previous visits in order to provide better suggestions in the future. This is only made possible through machine learning and artificial intelligence.
This technology also makes it possible for people to pay for their purchases using a smartphone. It is compatible with Android and iOS devices and the retailers only need the customer’s email address in order to process the payment. This can be done through online banking or by scanning a QR code if the shopper doesn’t have an account.
Mika Tauriainen, Founder of Aforia Technologies, believes that the Ombori platform has the potential to transform shopping as people know it. He says that this will improve the customer experience and make it a lot easier for people to find product suggestions that they really like.
The folks at Aforia Technologies created it in collaboration with HM Partner. They have been working on the project since 2016 and expect to launch a beta version of the platform early next year.