Fabletics is an athleisure brand that has been providing a wide range of athleisure products to the customers since 2013. The company has gained considerable popularity since its launch and has one of the most extensive collections of fitness apparel and gears for women. The world of internet has made it easier for even a start-up company to become hugely popular among the target audience as the consumer awareness is far more fluid and powerful today than ever before.
The voice of the customers are not only heard by the companies but also worked upon. Companies that previously used to get away with providing not so value-for-money products and services to the end users cannot survive today as customers can simply go online and post a negative review or feedback, which would be visible to all. It can make a lot of difference in the company’s market image and reputation and would impact the purchasing decision of the new customers. It would also question the patronage of the existing and loyal customers of the company.
Fabletics is a company that has been customer-centric from the very beginning and has embraced the feedback and reviews posted by the customers in a very modest manner. The company has accepted the mistakes it has made and implemented corrective measures for it and has also thanked the customers who appreciated the collection and the services offered by Fabletics. It is this positive attitude of Fabletics that has enabled the company to win the hearts of millions of customers across the globe. The subscription-based model of the company that makes VIP members has been a very popular marketing strategy of the firm and passes on many benefits to the users. Currently, Fabletics has 1.2 million VIP members, and the figure is expected to grow rapidly in the years to come as the company plans expansion in new countries as well.
Fabletics is a subsidiary of Techstyle Fashion Group, a company started and founded by Don Ressler and Adam Goldenberg. With Fabletics, they also roped in Kate Hudson, who is a reputed actress with an exceptional track record in Hollywood. Not only is she known as a celebrity, but also a health and fitness enthusiast. It is what made Kate Hudson the right choice for associating with Fabletics, which is a brand that aims to inspire women to lead a healthy and active lifestyle. Kate Hudson has played a very significant role in how Fabletics has crafted its journey through all the hurdles it has faced from the very beginning. She inspects the quality of the collection the company launches herself and ensures that the customers only get the best. Moreover, she has been instrumental in the launch of the limited edition collection inspired by other celebrities, most recent one being the collection launch inspired by Demi Lovato.
Kate Hudson says that one of the biggest reasons behind the massive success of Fabletics is the combining power of technology with innovation and customer service. If you are shopping at Fabletics, do not forget to take the Lifestyle Quiz at their site.